• Creativity is a state of mind no one-off exercise.
• The greater difficulties from inside each person, confront the limitations and try to make them a strength is the greatest war for a person who intends or is creative.
• Creativity is the inner life force that comes as is necessary for the creative person must breathe to live.
• Creativity is the ability to invent or re-invent or re-invent, not a gift but something that is developed to work with perseverance and the problems are the main factor that they make to surface creativity .
• Creativity is to solve, transform, think, communicate and be original.
• Creativity is the line that divides the reality of dreams, is the way you see situations and the way it exploits them.
• Creativity is simply the freedom to propose a way to face life.
start this entry with a series of sentences to get acclimated this and start writing about creativity and now some things wrong about this:
1. Creativity occur in the strangest things, like most people believe that creativity is based on applying the imagination, intuition or creative chipa expect to solve anything but forget that the most critical is the inspiration and tools used to solve it. No wonder they say you need 99% inspiration and 1% of available tools.
2. Most believe that it is creative if one is free and divergent, while creativity is recognized early.
3. Most believe that creativity is important but not the rarely applied.
4. People think that creativity is something close to the artistic humanities, is a systematic process similar to that of an exact science.
5. Most creative process but if companies fail to innovate is certainly not disappear.
6. It is believed that creativity is synonymous with game and instead should be a productive and profitable. In
this sense systematic inventive thinking is widely used in new product development. The procedure follows the Form Function, works virtually manipulating an existing product and creating new ways to mutations and then development and marketing strategies are investigated and found different ways that can be selected profitable and attractive to the market but still following a systematic procedure, there are no guarantees of success.
Creativity has many applications and not just apply to the design or advertising, from a designer to employ an accountant creativity, a promotional campaign or how best to invest the resources that are present in all the everyday aspects as well:
Creativity in advertising should serve the client's objective, ie, increase sales, brand recognition, product awareness, gain a market segment, etc. In the case of the industry must resolve administrative and technical problems efficiently but also can improve the social, environmental and all kinds as clearly defined the problem and its contradictions or creativity is a tool for achieving results and objectives more than a hobby or play, creativity is often at the conceptual design and then entrains the project in phases as determined by the experience. By contrast in Advertising is where the initial stages it is to be properly defined and include brand preferences, and other subjective factors, and then whether to develop creative strategies and industry, every problem has its various restrictions (economic, technical, time, etc.) and contains many contradictions , and that is where is the basis for applying systematic methods to the same resolution.
now speak about some methods by which you can create and build creativity, this is a method of Juan Carlos Ortiz, a great publicist Golden Lion winner:
The thinking tends to be logical. The mind goes from point A and tries to find a way to reach to point B. This is fine and correct. The normal path between problem and solution. What usually happens is that no logical paths tend to be neither surprising nor shocking. And this is an essential principle of successful communication. If no difference goes unnoticed. People tend to not see what you've seen, or because they become bored or because landscape. When I receive a business case to develop, always do an exercise with my brain and change the tuning. If I'm thinking of a campaign to cars so I think it is in beer, not cars, to avoid reaching a common place.
As for my own experience I have two methods, one is filled with much information for the topic and from different sources is the best way to saturate my head until a single letter can come and take time off and at any time the idea arose at any time but I must be in another activity at that time, so the lamp comes when least expected. The other is to appeal the aesthetic and artistic side of all things around me, a street, graffiti, museum, or just a reading, it grows to the point where I can feel the smell and taste of all these aspects and I seized the about to let the ideas fly without any systematic order, but within these perceptions there is an orderly method and conclusive, weigh both aspects, the subjective and objective and make the emotional balance intellectual and produce variety of ideas. Then comes
sort and view your application ideas on the concept of looking to attack, decant until there is a feeling and not an impression that you have to feel for this idea to create value and differential advantage in an analysis supported formal authority to shape with a total and complete solution.
So relax and enjoy ...
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